Internet Video Services
CSUF Center for Entrepreneurship strongly recommends the use of full custom, highly differentiated videos for locally based companies. Our innovative web content comes in three basic varieties: social media distributed viral videos, website hosted conversion videos, and restricted distribution training videos.
Viral videos are typically under three minutes in length and have an entertaining feel which encourages the viewer to pass it along to their friends via social media tools. This type of video can create brand awareness and drive traffic to the company website.
Website hosted videos are designed to tell a story about the company or its products; the call to action for these videos is to contact the company for more information or to buy now. These videos frequently will tell the company story and describe the value proposition for the firm’s offerings.
The third type of video is educational in nature and is typically viewed by a restricted audience in-house on an intranet site or on the web with passwords. These videos come in a variety of formats and can be entertaining in addition to being educational.
Why Video?
Video is a compelling communication tool for the following 5 reasons:
- Studies show that people prefer it over text or graphics.
- Your story or message can be quickly told.
- Video is sticky which means that the viewer feels compelled to watch.
- A well produced video can have a viral or pass along value.
- Video is considered cool and the search engines love it.
The Tools
Our recommended tools include High Definition (HD) format cameras and editing equipment which delivers high resolution videos for your website and distribution on the web. We have a full component editing bay, which allows us to create that special look and feel that makes your video unique. A duplication center is also available for multiple copies for non-web distribution.
Our Resources
Our video production resources are an eclectic mix of video savvy CSUF graduates, current students, and interns who all share a passion for film making. We take pride in our creative full custom approach for story telling. Our clients depend on us to create videos that are memorable, entertaining, and informative. This includes video concept generation, story board, preproduction, filming, editing, and distribution. And, we love doing it.
Next Steps
Please view these sample videos. We are confident that you will be impressed. After that, contact us for a recommendation. Contact us by phone at (657) 278-3464 or email us entrepreneurship@fullerton.edu
