
Volume 30, Number 4, 2008
Regret Aversion and False Reference Points in Residential Real Estate
Michael J. Seiler
Old Dominion University
Professor and Robert M. Stanton Chair of Real Estate and Economic
Development
2154 Constant Hall
Norfolk, VA 23539
Email:
mseiler@odu.edu |
Vicky L. Seiler
Hawaii Pacific University
1132 Bishop Street; Suite 504-9
Honolulu, HI 96813
Email: vseiler@hpu.edu |
Stefan Traub
Lehrstuhl für VWL, insb. Finanzwissenschaft
Universität Bremen, FB 7
Hochschulring 4, WIWI 0.02.1
D-28359 Bremen, Germany
Email: traub@uni-bremen.de |
David M. Harrison
Texas Tech University
Lubbuck, TX 79409-2101
Email: david.m.harrison@ttu.edu |
Abstract:
This study empirically exams
the combination of regret aversion and false reference points in a
residential real estate context. Survey respondents were put in a
hypothetical situation, where they had purchased an investment property
several years ago. Hindsight knowledge about a foregone all time high
was introduced. As hypothesized, respondents on average expressed higher
regret if they had actively failed to sell at the all time high
(commission scenario) than if they had simply been unaware of the
potential gain (omission scenario). Women were found to be more
susceptible to regret aversion and false reference points than men.

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