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Volume 30, Number 4, 2008

Regret Aversion and False Reference Points in Residential Real Estate

 

Michael J. Seiler
Old Dominion University
Professor and Robert M. Stanton Chair of Real Estate and Economic Development
2154 Constant Hall
Norfolk, VA 23539
Email: mseiler@odu.edu

 

Vicky L. Seiler
Hawaii Pacific University
1132 Bishop Street; Suite 504-9
Honolulu, HI 96813
Email: vseiler@hpu.edu

 

 

Stefan Traub
Lehrstuhl für VWL, insb. Finanzwissenschaft
Universität Bremen, FB 7
Hochschulring 4, WIWI 0.02.1
D-28359 Bremen, Germany
Email: traub@uni-bremen.de

 

David M. Harrison
Texas Tech University
Lubbuck, TX 79409-2101
Email: david.m.harrison@ttu.edu

 

 

Abstract:

This study empirically exams the combination of regret aversion and false reference points in a residential real estate context. Survey respondents were put in a hypothetical situation, where they had purchased an investment property several years ago. Hindsight knowledge about a foregone all time high was introduced. As hypothesized, respondents on average expressed higher regret if they had actively failed to sell at the all time high (commission scenario) than if they had simply been unaware of the potential gain (omission scenario). Women were found to be more susceptible to regret aversion and false reference points than men.


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