| Testing the Conventional Representation
Model for Residential Real Estate Brokerage Authors: Jay N. Ball and Hugh O. Nourse
Start Page: 119
End Page: 131
Volume: 3
Issue Number: 2
Year: 1988
Publication: Journal of Real Estate Research
Abstract: The purpose of this
study is to determine whether the conventional model that the real estate agent is the
exclusive agent or subagent of the seller best fits the understanding of all parties
during the critical stages of contract negotiations. A survey of Georgia licensees
indicates practitioners' attitudes and behaviors are at variance with the conventional
model.
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