| The Assimilation of New Services into
the Real Estate Brokerage Firm Author:
James R. Webb
Start Page: 165
End Page: 175
Volume: 3
Issue Number: 2
Year: 1988
Publication: Journal of Real Estate Research
Abstract: The short-term health
and, more importantly, the long-term survival of businesses depends on their adaptability
to changing economic environments. Real estate brokerage firms are no exception to this
evolutionary rule. Furthermore, recent years have seen an acceleration in the rate of
economic change. Therefore, the willingness of real estate brokerage firms to assimilate
new services has become even more important.
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