| Corporate Real Estate Unit Formation:
Rationale, Industry, and Type of Unit Author: Ronald C. Rutherford and Robert W. Stone
Start Page: 121
End Page: 130
Volume: 4
Issue Number: 3
Year: 1989
Publication: Journal of Real Estate Research
Abstract: This research
investigates relationships between a corporation's rationale for forming a Corporate Real
Estate Unit (CREU), its industry, and the type of CREU formed. Four conclusions are
offered. First, there is no significant relationship between industry and the type of CREU
formed. Second, relationships exist between the formation motives and the corporation's
industry. Third, CREU formation by wholly owned subsidiaries is likely to be motivated by
development and profits, while centralized and decentralized real estate departments are
likely to be motivated by contracting efficiency and cost control. Fourth, a segregated
effect is observed for the motives of profit and cost control.
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