Author: Hugh O. Nourse and Stephen E. Roulac

Start Page: 475
End Page: 494
Volume: 8
Issue Number: 4
Year: 1993
Publication: Journal of Real Estate Research

Abstract: An organization's real estate decisions will be effective if such decisions support the enterprise's overall business objectives. This result can be achieved only by the explicit consideration of how real estate strategy supports corporate strategy and the substrategies for component elements of the corporation, and then in turn how specific real estate operating decisions support the real estate strategy. This approach provides a context for negotiating competing interests and increases the likelihood that a specific real estate decision will be consistent with the enterprise's overall real estate strategy and thereby support realization of corporate business objectives.