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The Education of Real Estate Salespeople and the Value of the Firm

Author: Randy I. Anderson and James R. Webb

Start Page: 143
End Page: 152
Volume: 20
Issue Number: 1
Year: 2000
Publication: Journal of Real Estate Research

Abstract: In order to protect the public, most states require salespeople and brokers to meet specific licensing requirements, typically in the form of classroom instruction and/or successful completion of an examination. Frequently, however, many real estate brokers require their sales staff to undertake education that exceeds these minimum requirements. In this study, we derive a theoretical model that shows how optimally-timed, firm provided education that exceeds legal minimums can increase staff productivity, reduce litigation risks and perhaps raise and/or maximize the expected value of the firm.

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