Time, Place, Space, Technology and Corporate Real
Estate Strategy
Authors:
Karen M. Gibler, Roy T. Black and Kimberly P. Moon
Start
Page: 235
End Page: 262
Volume: 24
Issue Number: 03
Year: 2002
Publication: Journal of Real Estate Research
Abstract: Few corporations take a
strategic approach to managing real estate. This survey finds that corporate
real estate managers and service providers in Australia, Hong Kong, the
United Kingdom and the United States continue to fulfill a traditional
transactional role within their organizations. Real estate is not
cooperating with other parts of the organization to provide their companies
with flexibility that could increase competitiveness. While the use of
technology is growing, real estate managers remain uncertain about its role
in their future. Corporate real estate managers believe that to be effective
in the future they will need strategic planning skills and business
knowledge.

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