Authors: Stephen E. Roulac, Alastair Adair, Stanley McGreal, J. Berry, L. Brown***** and G. Heaney

Start Page: 93
End Page:108
Volume:10
Issue Number: 01
Year: 2002
Publication: Journal of Real Estate Literature

   
Abstract:  Real estate as an asset in corporate strategy is relatively under-developed in a European context compared to the experience in the United States. In particular, there is an underestimation of real estate interests and effects on property costs and shareholder value. This article reports on work in progress regarding a survey of the top 100 companies operating within Ireland in terms of their characteristics and corporate real estate strategy. Inward investment from the U.S. to Ireland is highlighted. Initial findings show that real estate performs a largely traditional role within organizations but distinctive differences are apparent between indigenous and externally parented companies notably those from the U.S.