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The Effectiveness of a Web Strategy for Real Estate Brokerage

Authors: Raymond Y. C. Tse* and James R. Webb**

Start Page: 119
End Page:130
Volume:10
Issue Number: 01
Year: 2002
Publication: Journal of Real Estate Literature

   
Abstract:
 This study examines empirically the impact of information technology on real estate brokerage in Hong Kong using regression models to investigate how page ‘‘views’’ on the Internet affect real estate transactions and commissions. The results are also examined using an error-correction model.

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