| The Possible Consequences
of Bank Entry into the Real Estate Brokerage Market: What the Research Tells
Us Authors: Leonard
V. Zumpano
Start Page: 243
End Page:262
Volume:10
Issue Number: 02
Year: 2002
Publication: Journal of Real Estate Literature
Abstract:
This article examines the extant literature on real estate brokerage to
identify and assess the possible consequences of allowing financial
holding companies and financial subsidiaries of national banks entry into
the real estate brokerage market. Specifically, this study addresses three
areas of concern: the effects of bank entry on competition within this
market, the impact on market efficiency, and how entry may affect the type
and quality of services provided to consumers. Given what is known about
the nature of this market, the findings indicate that bank-provided real
estate
brokerage services should only be permitted if advocates can offer
compelling evidence that the potential benefits outweigh the risks to the
consumer.

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