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| Real Estate Marketing: An
Experiential Learning Approach Authors: Start Page: 161 Abstract:
The first purpose of this article is to describe a real estate course
entitled ‘‘Real Estate Marketing,’’ which is based primarily on the
experiential learning model. The second purpose is to provide detailed
information about the development of real estate courses using the
experiential learning model. The course provides a balance between academic
knowledge and applied marketing experiences by using structured experiences
with specific goals to help students understand the marketing of real
estate.
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