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Behavioral Research in Real Estate: A Search for the Boundaries

Author: Roy T. Black, M. Gordon Brown, Julian Diaz III, Karen M. Gibler and Terry V. Grissom

Start Page: 85
End Page: 112
Volume: 6
Issue Number: 1
Year: 2003
Publication: Journal of Real Estate Practice and Education

Abstract: This article examines the growing body of behavioral literature in real estate. The emerging view of real property experts as problem solvers bounded by cognitive limitations is reviewed. Normative versus descriptive processes are presented as are potentially biasing heuristics and the role of feedback. In separate sections, the authors explore avenues of potential real estate research and methodologies in finance and traditional economics, expert decision making, marketing and markets, spatial analytics, organizational behavior and development, and the legal and regulatory environment.

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